How a big e-shop mitigated the effects of the market downturn?
We all know that 2022 is a hard hitting reality for a large part of e-commerce. After a long period of tremendous acceleration in e-commerce thanks to the pandemic, market…
How to increase sales by 35 % with a few clicks?
How did this story begin? It's February, freezing cold. It is snowing outside the windows and Mr. Tomas is sitting in the warmth of his computer. He registers his e-shop…
Incremental revenue growth thanks to Tanganica
The source of relevant data for this case study is an online shop selling products in the home & decor vertical. The client started working with us in early April…
41 % lower COS than the original e-shop campaigns
We took 40 of our largest e-tailers with a variety of products that have spent more than 43 million in ads over the past 12 months and compared their results…
20% lower COS with Performance Max campaigns!
Have you heard of Performance Max campaigns? You probably have. Google has started to move away from SMART campaigns and is now upgrading them to Performance Max (hereafter referred to…