Increase the success rate of your campaigns
The results of a recent study analysing the success of advertising campaigns on several hundred e-shops in Tanganyika suggest that investing in advertising at the start of a business may…
Average order value as a key success factor
When running an e-shop, it is important to remember that success is not only guaranteed by sufficient demand for the products offered, but also by a quality marketing strategy and…
Microconversions affect the quality of traffic
Nowadays, it is important for every e-shop to have as much information as possible about the behaviour of its users. This allows advertising campaigns to be better targeted and tailored…